~ Cybersecurity Marketing
Rise Above the Noise
to Dominate Your Niche

There’s a lot of noise in the cybersecurity industry today. Your goal as a cybersecurity business is to stand above the crowd by breaking through that noise with solutions for your clients.

We’re here to help you with cybersecurity marketing because we care passionately about cybersecurity. Our team is performance driven, like you. Our comprehensive menu of services will give you the tools you need to rise above the noise.
When we deliver results, you thrive. And when you succeed, we all grow…together. That’s good for the industry and good for the world.

Build Your Brand and Grow New Leads with Help from Cyber Defense Media Group

Awareness leads to interest and — when you build your brand the right way — action that leads to sales.
How do you build brand awareness through marketing?

Publish thought leadership articles and white papers
Use website top and side banners to get your company name in front of customers
Become the voice of authority with TV hotseats and radio podcasts
Promote your business through the right social media channels

Encourage warm lead growth and conversion with:

Opt-in emails
Exclusive gated content
Personalized networking and training
Webinars with guaranteed leads

Read Testimonials from Companies Just Like Yours

“Cyber Defense Media Group is helping us elevate our message to the right audience in the most cost-effective ways,” said
Christopher Key, CEO and Co-founder of Verodin.

“I really enjoyed being in the CyberDefenseTV HotSeat
…a high quality interview and our ability to repurpose it as
a sales and marketing tool to expand our outreach is
extremely valuable to Cybereason,” said Israel Barak, CISO,
Cybereason.

“We really enjoy working with the Cyber Defense Media Group
team to share our innovations to a captive audience of CISOs
and CIOs,”said Larry Lunetta, VP of Security Solutions Marketing
for Hewlett Packard Enterprise.

“They drove hundreds of qualified CISO/CIO and VP level

IT leads to our very first Cyber Defense Webinar together –

very impressive,” said Stu Sjouwerman, CEO of KnowBe4.“iTrust serves organizations of all sizes, both public and
private, across multiple industries, in the United States and
around the world.

“Cyber Defense Media Group helps us reach out to this audience through their direct access to CISOs, InfoSec Professionals and IT managers,” said Trevor Horwitz, CEO and Co-founder of iTrust.”

“…increase deal flow and close new accounts,”
said Carolyn Crandall, Chief Deception Officer,
AttivoNetworks and as seen on CyberDefenseTV.com.

Reach the Coveted #1 Pole Position

We believe in the old adage that a rising tide raises all boats. So, when we at the Cyber Defense Media Group strive to be number 1 in the industry, it benefits you too.
We know you’re a data-driven business, so check out these numbers. You’ll see that we rank better than our competitors or co-opetition.

Infosecurity Magazine: 14 years in publication
SC Magazine: 33 years in publication
Dark Reading: 17 years in publication
Cyber Defense Magazine: 12 years in publication

#CDM Keyword: 3rd most popular during RSAC, Blackhat, and other events
Google “cybersecurity magazine,” and see where we land in the search rankings. This boosts your business too!

Learn More About Demographics & Readership Profiles

Our reach among infosec and IT buyers, influencers, and implementers is unparalleled. By extension, when you partner with us, you can use that to your company’s advantage.

In addition to our millions of page views, we enjoy 150K+ highly qualified infosec opt-in email subscribers, including more than 50K C-level executives. And our list is constantly growing!

Our reach includes:

70% US and Canada
25% UK and EU
4% Asia/Pacific
1% Middle East

The Cyber Defense Media Group is highly influential among industry decision-makers in:

• Cybersecurity, IT, infosec, and software development
• Network administration and data center administration
• Security operations and risk management
• Systems analysis and management
• Academia and research

That means that when you partner with us, you can reach those important industry leaders too.

These stats on readership, listeners, and viewership speak for themselves:

20% C-level executives (mostly CISOs & CIOs)
21% VPs/directors of IT/infosec
47% IT managers/admins/professionals

Leverage Our Media Platforms

We’ve done the legwork, so you don’t have to. With our established media platforms, you can make your business a cybersecurity authority and bring in the clients you always wanted.

Cyber Defense Awards
Semi-annual prestigious awards
cyberdefenseawards.com

Cyber Defense Conferences
Intimate, exclusive events
cyberdefenseconferences.com

Cyber Defense Magazine
12 years & 12k+ pages B2B & B2G
cyberdefensemagazine.com

Cyber Defense Professionals
Free listings infosec job site
cyberdefenseprofessionals.com

Cyber Defense Radio
Streaming audio podcasts
cyberdefenseradio.com

Cyber Defense TV
Hotseat executive interviews in HD video
cyberdefensetv.com

Cyber Defense Webinars
Live & on-demand expert speakers with cutting-edge cybersecurity topics
cyberdefensewebinars.com

Cyber Defense Ventures
We partner with angels, family trusts, investment bankers, and top VCs
cyberdefenseventures.com

Cyber Defense Wire
Cybersecurity press release hosting & distribution
cyberdefensewire.com

The diversity reflected in our various platforms helps you match your services to your clients’ unique needs.

Promote Your Business on Social Media

A vital element of cybersecurity marketing is networking on social media. We’ve built loyal followings on multiple platforms. Our infosec connections are your customers too.
Take advantage of our broad social media presence to avoid starting from scratch when it’s time to promote your company:

Facebook - 55,000+ followers
LinkedIn - 50,000+ followers

Plus, our annual readership across our own platforms numbers in the millions for more power.

Nurture Clients with Dedicated Email Campaigns

Moving potential customers through your sales funnel with email campaigns is essential to turn prospects into conversions.

Does starting email campaigns feel overwhelming to you? Do you need a way to access potential clients now as you ramp up your website and grow your email list?

The Cyber Defense Media Group has the perfect solution: piggyback on our extensive email campaigns with impressive stats.

14% Click-Through Rate
You’ll see an average of 5,485 recipients opening our emails within the first hour, and a 14% click-through rate to the desired website. In some cases, the content is so compelling, we reach a remarkable 20-22% click-through rate.

150K+ Subscribers
We currently have over 150,000 subscribers who have already opted in to our email list. These are the infosec professionals you want to reach. And our list management is GDPR compliant for campaigns to the European Union.

1,000+
New Subscribers Every Month
Our email subscriber list is far from stagnant. We get a thousand new email addresses each month. When we grow our list, you grow yours too.

Publish & Advertise in Cyber Defense Magazine, Our Top Platform

We aren’t shy about it — Cyber Defense Magazine is one of the best ways to communicate with your target audience of IT and infosec buyers. Our publication has been a leading provider of information in the industry since 2012.

Cybersecurity marketing has never been simpler or more far-reaching. We share news, awards, and knowledge while spotlighting products and services that are changing the field — innovations you and your clients will want to stay current with.

Our websites see over 5 million online visits annually. And we offer over 12,000 pages of searchable and indexed content as an industry resource.

Keep a Finger on the Industry Pulse with Cyber Defense Awards

We think the best in the industry should be rewarded for their progress and leading-edge solutions. Twice per year, we award cybersecurity top performers at prestigious events:

• RSA Conference USA – 12 years in a row for innovators and best of breed products and services
• CyberDefenseCon – shining a spotlight on cybersecurity “unicorns,” hot startups, CISOs, and women in cybersecurity

The Cyber Defense Media Group also publishes our annual Black Unicorn Report. This always gets the attention of venture capitalists, bankers, and M&A firms, like Momentum Cyber.
Stay current with the industry with our awards programs. Or even better, make it a goal for your business to take home a prize.

Expand Your Reach with Cyber Defense Radio & TV Platforms

Podcasts and streaming videos are no longer the wave of the future; they’re the here and now. Customers love this method of getting new information and hearing the issues discussed. It’s a fantastic way to share your knowledge and build your brand as a thought leader.

What are the benefits of our Cyber Defense radio and TV platforms?

5-15 minutes of high-quality audio and video for easy consumption
Customized introductions with your logo or brand to grow recognition
A sales tool that’s highly reusable for the ultimate in efficiency
Incredible cost-effectiveness for the best return on your investment

Our radio podcasts are now on 21 platforms, including iTunes, Spotify, and Pandora for maximum reach and accessibility.

A radio interview with Steve Garrison, Stellar Cyber

A radio interview with Tony Aurigemma, Cyderes

A radio interview with Richard Sands, Cyble

Highlight Your Business with Cyber Defense Product Reviews

Want to share more about your company’s offerings with the public? Yan Ross, JD, a noted cybersecurity journalist and Editor-in-Chief of Cyber Defense Magazine, provides online product reviews.

Jan’s reviews focus on products and solutions that include real advances in artificial intelligence and machine learning usage for cybersecurity.

His independent analysis is always positive and customer-facing. Any issues with products or suggestions for improvements are discreetly delivered confidentially to you.

Utilize Cyber Defense Gated Content to Build Your Subscriber Base

Every cybersecurity business, no matter how big, is eager to acquire leads and drive them to their sales funnel. An ideal way to do this is with gated content.
Gated content is exclusive information that prospects get for free or for a low cost in return for lead information. It’s a win-win for you and for the potential customer.

Here’s how it works with the Cyber Defense Media Group:

No need to waste your time on cold prospects or the wrong leads for your products and services. We vet and segment prospects for you. Plus, you don’t have to manage email logistics or content access; we handle all of that for you.

Step 1 - You provide us with a PDF manuscript, white paper, ebook, infographic, or other form of value-added content for prospects.
Step 2 - We offer the content to guaranteed high-quality leads, such as VPs, C-suite members, directors, and IT/infosec managers.
Step 3 - The leads you wanted are delivered to you, already interested in your content and what you have to offer.

Provide Continuing Education with Our Cyber Defense Webinars Platform

Whether you want to attract new clients or increase engagement with existing ones, continuing education should be a key component of your cybersecurity marketing plan.

We provide a turnkey platform to connect with your target audience. You’re guaranteed top-quality leads, as with our gated content programs, above.

Like you, we value quality over quantity, with no more than one webinar offered monthly. Your clients won’t get frustrated by being barraged with sign-ups.

Our team employs a guided webinar format, proven to optimize audience engagement. A collaborative approach maximizes your return on investment, and all registrations go straight to your sales team.

Host & Distribute Press Releases with Defense Wire

Press releases are a tried-and-true way to share news and announcements. But how do you know they’re reaching the right people?
The Cyber Defense Media Group provides a state-of-the-art platform to host and distribute press releases across multiple channels.
You get same-day release of your information, with visibility on all major search engines. Your media assets are unlimited, including videos, images, and PDF files, as well as inclusion of your logo. This brings sophistication to your press releases and boosts brand awareness.
In addition to those benefits, two major advantages include:

Permanent hosting at CyberDefenseWire and CyberDefenseMagazine, with 12 more platforms coming soon
Our highly desirable readership profile of 20% C-level executives (mostly CISOs & CIOs), 21% VPs/directors of IT/infosec, and 47% IT managers/admins/professionals

You’ll know your press releases are getting to the people who need to view them most.

Grow Influential Relationships with Our Cyber Defense Conferences Platform

Building new infosec relationships is critical to the growth of your business and another prime component of cybersecurity marketing. Our conferences platform helps you build those connections at the enterprise level.

Enjoy intimate networking with the top global CISO, plus access to CISO speakers, panelists, and roundtables.

Are you a top infosec innovator? We also provide opportunities for speaking and elite showcases to help you expand your reputation as an industry authority.

Market with Cyber Security Banners Across All Our Platforms

Website banners are a proven and cost-effective way to increase your visibility. Ask us about marketing on our many platforms this way.

We can provide you with 300X250 side banners. Our top and bottom banners run 728X90.

Not sure which one is right for you? Let us help you decide on the best choice for your company’s needs.

Take the Next Step: Collaborate with Us for Your Customized Campaign

Your business doesn’t need a cookie-cutter approach. Instead, the Cyber Defense Media Group can give you a customized cybersecurity marketing program. We offer monthly, quarterly, semi-annual, and annual options for your convenience.
We’re sure a tailored marketing plan will meet — no, exceed — your brand-building needs and goals for business growth, no matter where you’re starting from today.
Start with these services to boost brand awareness and start growing your audience:

Content syndication
Opt-in email campaigns
Top-of-site and side banners
TV hotseats and radio podcasts
Product and service spotlights

Then, let us drive prospective customers to you to build your all-important sales funnel with:

Gated content with guaranteed leads
Multiplatform social media promotion
Exclusive, intimate CISO networking events
Thought leadership articles & whitepapers
Webinars with guaranteed leads

Fill out the form, and let us know how the Cyber Defense Media Group can help you smash your cybersecurity marketing goals this year and every year after that.

~ Cybersecurity Marketing Rise Above the Noise to Dominate Your Niche